Jordan is betting on its youth to position itself in this highly lucrative global market

Jordan is setting its sights on establishing a notable presence within the video game industry. The endeavor involves a strategic push with the youngsters to carve out a space, making a lasting impact.

In the pursuit of a strong foothold in the highly lucrative global market, Jordan places a strategic bet on its vibrant youth. Established in 2011, the Jordan Gaming Lab has a clear mission: to provide support for the younger generation in the realm of video game development and design. This initiative is a testament to Jordan's commitment to nurturing talent and fostering innovation in the dynamic and ever-evolving field of gaming.

As a reminder, more than 10,000 young individuals have undergone training as part of Jordan's ambitious efforts to secure a slice of a market valued at a staggering $300 billion, as reported by the consulting firm Accenture. Projections indicate that the market is poised for continued growth, driven by the evolution of "cloud gaming," a technology still in its infancy.

Moreover, global game revenues have surpassed those of the film industry, marking a significant milestone. According to Mr. Bino, the lab coordinator, there's a notable shift in the dynamics of the entertainment industry. The latter thus emphasizes, "We want to take advantage of this growth".

Photo Credits : Photography KHALIL MAZRAAWI / AFP© 

With ETX / DailyUp

The most played games